Last week, Geniant was officially acquired by EMC, the global storage, software, and services company. Traditionally EMC was known for their large-scale storage solutions. Over the last several years they’ve shifted their focus to a holistic approach to storing, retrieving, and securing information.
EMC acquired Geniant specifically for inclusion in the Microsoft Services group of EMC Global Services. Not too much should change in the short term. As we get fully integrated with our new team, I’m looking forward to the best of both worlds: having the increased opportunities afforded by a global organization while still working inside a super-talented user experience / design group. Given the wide range of opportunities related to EMC products and services, there should be many rewarding projects to work on.
Interestingly, we learned during orientation that the “2” at the end of the EMC logo is simply an ornament. It’s never pronounced nor included in text versions of the company name. It’s only used in the type-based graphic logo. Regardless, when seen it does the intended trick of invoking thoughts of relativity, intelligence, or Albert Einstein himself.